So have your attendees at your events got logo blindness? And what do I mean by ‘logo blindness ‘? Well you know how when you have your event and you have sponsors and you need to have the sponsors logos on the backdrop, behind, you know, all the photos. Are people actually seeing those logos?
Prefer to read? See below.
Hi it’s Emma the designer at Bespoke Backdrops.
So have your attendees at your events got logo blindness?
And what do I mean by ‘logo blindness’?
Well you know how when you have your event and you have sponsors and you need to have the sponsors logos on the backdrop, behind, you know, all the photos. Are people actually seeing those logos? Are they actually reading those logos or have they got logo blindness? Because we are so used to seeing these kind of dull – let’s be honest – media walls with just the logos sort of step repeated across the back. So we actually just, shut our brains off from it because we’re so used to seeing it. It’s nothing surprising anymore, there’s nothing interesting in that.
So are we actually reading it?
The reason I ask this question today is because I was speaking to a potential client, who runs a very big charity and needs a whole series of backdrops actually, to support all of her events across the country.
A backdrop is valuable real estate, avoid dull, step repeat logo backdrops
And she was saying she does not want a step repeat back drop because who reads those logos anyway. I know I need glasses so half the time I can’t read what’s behind the people, because I don’t have my glasses on! But she made a good point, because what is the point of having all these great photos taken if actually no one’s taking notice of what’s behind the people in the photos. And that’s really valuable real estate.
Create a backdrop design that will entice your audience to take a closer look
So if you’re having an event, or a launch, or a workshop, where you need to incorporate logos because you’ve got sponsors – which is perfectly understandable – why not create a really fantastic backdrop that people will actually want to go and have a look at, that people will actually pay attention to, that has the logo, dotted around incorporated into the backdrop design.
Get noticed – designed to encourage photos and shares on social networks
So not only does it become a really great photo booth or photo opportunity situation for people to take selfies in front of and share on social media and for the media to use as official photographs. It actually draws attention to the photos that people sharing once they see them on social media. Because it’s not just a boring, step, repeat logo that we all see time and time again and our brains kind of sort of blank it out.
Avoid logo fatigue and stand out!
So think about having a really beautiful backdrop, that really captures the essence of your business, the essence of your event or your workshop, in a much more creative manner. And that will actually draw people’s attention to it and not sort of have this kind of logo fatigue that we’re going through these days with events.
So if you want to know about how I work and how I would design something really creative and really eye-catching for your event, give me a call or email me at Emma@bespokebackdrops.com
I can talk you through how the process works and how I can produce a backdrop for you, that you can use time and time again, that is really eye-catching incorporates all our logos that you need, but that is just not that boring step repeat.
I promise you you won’t regret it. Anyway, I look forward to speaking to you soon
Making your business visually resonate with you, your customers and viewers is my priority! If you have any questions, or would like to work with me, please click here to get in touch!